Formaloo is the next generation of forms, surveys, workflows, and AI-powered data collection. Formaloo helps teams collect, structure, automate, and analyze data across forms, workflows, portals, and AI-powered conversations, without forcing people to build or fill traditional forms unless they want to.
We're not making a better form builder
For more than 30 years, web forms solved a clear problem: businesses needed structured data, so users were asked to fill out structured fields. Registrations. Orders. Checklists. Onboarding. Surveys. Quizzes. Applications. Internal requests.
But people hate filling forms.
Businesses waste hours designing forms, managing logic, fixing UX, chasing missing information, validating data, cleaning messy responses, and copying data between tools.
Automations help, but they are often brittle, siloed, and expensive to maintain.
The future is not another prettier form builder. The future of forms is no form at all.
Forms, surveys, portals
secure, branded, agentic.
Formaloo is a powerful form builder, survey platform, and AI-powered data platform for teams that need beautiful data collection, secure collaboration, and automated workflows in one place.
Thousands of businesses use Formaloo to create branded online forms, customer surveys, feedback forms, registration and application forms, order forms, quizzes, assessments, onboarding flows, internal request forms, and secure portals for clients, partners, employees, and customers, without stitching together five different tools.
Great thing about Formaloo is that it goes far beyond traditional forms. Every form and survey can become part of a larger business system: a branded customer portal, a secure internal workflow, a shared dashboard, a custom CRM, a reporting tool, or an automated approval process.
Formaloo is especially powerful for organizations that need real control over branding, security, and user access. Our multi-tenant architecture lets agencies and corporations run multiple workspaces, each with its own team members, settings, plan, and data, so different clients, departments, brands, and projects stay fully isolated and secure.
With custom roles, granular access levels, permissions, folders, and team-based collaboration, you decide exactly who can view, edit, or manage every form, app, portal, and record.
Today, Formaloo is where beautiful design, enterprise-grade security, and agentic AI come together to redefine how teams collect, manage, and act on data.
We strive to live by the “Formaloo Creed”
I will never stop learning. I believe in the power of self-learning and learning by doing. I believe what you learn is always greater than what you know.
I believe coding and creating products is an art and real artists ship. I believe perfect is the enemy of good. I believe a working product is the primary measure of progress. I will embrace thinking outside the box and I know there’s no such thing as a status quo. I believe the outcome matters more than the process, working hours, or being in the office.
I believe in the power of ideas. I will value simplicity, impact, and efficiency above all else. I will build our business sustainably through passionate and loyal customers. I am in a marathon, not a sprint, and no matter how far away the goal is, the only way to get there is by putting one foot in front of another every day. Given time, there is no insurmountable problem.
I will make a dent in IT history by changing the way people work with data. I believe for a product to be impactful, it should be a platform for its users’ success. I am more motivated by impact than money. I will communicate as much as possible because it’s the oxygen of a distributed company.
I will never pass up an opportunity to help out a colleague, and I’ll remember the days before I knew everything. I won’t just work on things that are assigned to me. I won’t put off until tomorrow what I can do today. I believe people’s skills and creativity always matter more than their certifications. I will contribute and give back to communities, more than I took from them.
We share the same passion with companies like WordPress & GitLab by sharing our values as our creed, check out Matt’s post “Why Your Company Should Have A Creed."
“We don’t make products to make money, we make money to make better products.”
Let's talk numbers
1M+
Live forms & apps
35k+
Active businesses
99.99%
Uptime
1,800%
Average reported ROI
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Toronto, Canada
10 Dundas St, ON M5B 2G9
Tallinn, Estonia
A laturi 3, 5th floor, 10114
London, UK
2 Eastbourne Terrace, W2 6LG
We’re dedicated to building a diverse team — in all senses of the word. And in the spirit of our behavior of radical candor: we’re not there yet. But here’s how we’re doing so far.
Find out why 25,000+ businesses from more than 30 countries trust Formaloo to bring their team, tools, and data together in one place.
We're looking for amazing people to join us. If our creed is what you believe in your everyday life, join us today!
See all open positions
