FORMALOO MARKETING SUITE

Increase Conversion Rates by +53%

Boost your marketing with quizzes, calculators, and surveys. Build impactful campaigns, track leads, and achieve faster results through real-time insights for scalable growth

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Market research
Lead generation
Customer engagement
NPS
CRM and lead management platform - Formaloo
Sales automation made easy - Formaloo
Sales dashboard insights - Formaloo

Trusted by teams of all sizes

From Fortune 500 companies to startups, Formaloo is loved by over 25,000 businesses all over the world

Simplify your process Drive faster growth

Boost efficiency with real-time insights and collaboration, allowing your team to focus on growth and delivering results. Capture leads, build advanced dashboards and reports, nurture prospects, and convert customers—all within one platform.

Targeted lead generation

Go beyond generic forms. Design high-converting forms and quizzes to attract qualified leads and personalize the user journey.
With Formaloo, you can create interactive experiences that capture the right information while keeping users engaged. Plus, conditional logic lets you tailor the experience based on their answers
Close deals faster using Formaloo sales suite

Streamlined workflows

Automate repetitive tasks and free up time for strategic marketing initiatives.
Formaloo lets you automate lead scoring, qualification, and nurturing emails, freeing up your marketing team to focus on high-impact initiatives that drive growth.

Unlock smarter strategies with AI insights

Gain a clear understanding of your audience with powerful data visualization tools and built-in AI features.
Formaloo's intuitive dashboards and AI-powered insights reveal what resonates with your audience. See what content performs best, identify areas for improvement, and personalize your marketing efforts for maximum impact.

Interactive dashboards
Happier customers

Build stronger client relationships and boost client satisfaction with secure client portals and personalized dashboards, presentations and reports.
Formaloo lets you create dedicated portals for secure file sharing, project updates, and personalized communication. This strengthens trust, improves collaboration, and keeps your clients happy.

Increase ROI and conversions with Custom CRMs

Powerful, flexible and data-driven, Formaloo makes it easy to build the exact CRM your business needs.

Drag-and-drop editor

Create stunning applications with Formaloo's intuitive drag-and-drop builder. It's super easy to use, especially for non-technical professionals.

AI-powered workflows

Automate tasks and personalize interactions with the help of built-in artificial intelligence. Let AI handle the repetitive tasks, freeing you to focus on creative strategies.

Conditional logic

Personalize the user experience by displaying relevant questions & content based on user responses. This keeps users engaged and ensures they see the information most relevant to them.

Full custom branding

Maintain brand consistency across all marketing efforts. Add your logo and domain name to forms and dashboards, ensuring a professional experience for your audience.

AI-driven data analytics

Go beyond basic reports. Formaloo's advanced reports help you uncover hidden patterns among your customers' behavior and make data-driven decisions with confidence.

Enterprise-grade security

Keep your data safe with industry-leading security features and compliance certifications. Have peace of mind knowing your data is protected.

Don't just take our word for it. See what others are saying.

Perfect & easiest solution to create custom CRM. Formaloo provides many templates to get started with various use cases. The customer support is excellent. They respond right away and answer all your questions. They even send you video responses to show you how to fix whatever issue you are having and even offer different solutions.

There are many many things that can be done with Formaloo. I like the idea of not be limited to something in specific. It helps me to make developments with no code.

Formaloo is a super flexible survey/app building tool that allows the easy creation of apps. In fact, what I like most are the templates - they really showed me new ways of how to make use of type of software!

What I like the most about Formaloo is that you can make custom forms. Formaloo is great for making forms and surveys and managing the collected data.

Ease of use, folders for projects, as easy to use for forms as Canva is for image editing. Forms are much easier to create in Formaloo, especially any forms that require advanced logic or payment, which are a pain to do in the other systems.

Formaloo is a great form & survey builder for agencies as each client can be given permissions/access for each individual form. Also, each form can have it's own CNAME! No other form builder that I know of has this feature. Not only that, but they have all the features I would expect from a form builder.

Just what I was looking for! I love Formaloo because it is Simple and easy to use. I use it  to survey my clients, to better understand them.

Easy to use form builder and survey maker. Formaloo is easy to use, customer support is responsive, and it has lots of templates. It's easy to integrate Formaloo forms and surveys on the website.

Formaloo is versatile in the ways it can be used. From a simple contact form all the way to an app with multiple results that interacts with other software in your business. It's easy to use and has a very quick way to get your forms and apps built. Many of the apps I created took under a day to build.

Simplicity and the general UI/UX that this website offers for surveys. Much more attractive and more patronizable than G products. Formaloo provides better and more personalized surveys for our clients
I like the clean interface, modern design and features rich of Formaloo. I can create simple but beautiful forms with it. The support team is also very responsive. Getting lead and potential clients' contact info, and also surveying for clients' feedback after the deal. With Formaloo I can send simple but beautiful forms to collect the data I want from my clients
Formaloo provides a complete set of powerful building blocks out of the box with a powerful relational database automatically connected to them! leaving competitors way behind with its very easy to use user-interface.
Ease of use, folders for projects, as easy to use for forms as Canva is for image editing. Forms are much easier to create in Formaloo, especially any forms that require advanced logic or payment, which are a pain to do in the other systems.
It's easy to create forms that look attractive and increases response rate. The reporting dashboard is a great plus to keep track of responses. Formaloo helps me to create forms that are easy to complete, and more importantly visually appealing to increase response.
Formaloo has a large library of form templates that makes it easy to get started with their platform. I've also used Formaloo to build out very complex assessment forms from scratch using advanced calculation logic and workflow. I'm really impressed with their continued development velocity.

Build it your way, fast, with powerful templates

Save time and effort by using our expertly crafted survey templates for maximum response rates. Customize it, add your questions and start gathering valuable data.
Explore the templates

Market research survey

Understand your audience's needs and preferences to craft impactful products.
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Lead capture form

Capture essential contact information for inquiries and lead generation.
Use template

Customer effort score (CES)

Measure customer experience with CES Feedback form.
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Customer satisfaction survey

Select the feedback survey template to to measure how pleased your clients are with your products or services.
Use template

Lead scoring

Track the progress of deals through different stages of your sales pipeline and visualize the number of deals at each stage.
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KPI tracker

Visualize KPI data through interactive and customizable charts, graphs, and dashboards.
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Unify your tools
Amplify your Impact

Formaloo integrates seamlessly with a wide range of marketing tools, including CRMs, email marketing platforms, and web analytics software. This allows you to centralize your data and automate workflows for a more efficient marketing operation.
See all integrations

Resources to help you succeed

Explore the library of resources to help you get the most out of Formaloo.
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Everything you need to know about lead gen
Growing your business requires connecting with potential customers before they finalize their choices. In this guide, we will explain how lead generation works and how effective strategies can help your business grow.
Read article
Top 10 best converting lead generation forms
We’ve compiled a list of top-performing lead generation forms to give you some inspiration. Additionally, we’ll analyze the successful tactics and design strategies that make these forms so effective.
Read article
What’s behind good lead capture forms
A well-crafted lead capture form can be the gateway to building meaningful connections with potential customers or clients. But what exactly makes a lead capture form effective?
Read article

Have questions? We've got answers.

Here are the answers to the most frequently asked questions about Formaloo's marketing suite.

How to create high-converting lead forms that maximize engagement and sales?

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High-converting lead forms need to be simple, engaging, and optimized for conversions. Formaloo lets you create interactive forms with conditional logic and AI-powered analytics to capture quality leads and increase sales.

 What are the best interactive tools for boosting customer engagement in marketing?

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Interactive tools like quizzes, surveys, and calculators increase customer engagement. Formaloo provides AI-driven insights and automation to help marketers create highly personalized and effective campaigns.

How to automate lead qualification and streamline the sales process?

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Automating lead qualification reduces manual work and improves efficiency. Formaloo scores leads using AI, segments them automatically, and integrates with CRMs to streamline follow-ups and boost sales.

What are the best ways to leverage AI analytics for deeper marketing insights?

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AI analytics help marketers track trends, segment audiences, and optimize performance. Formaloo provides AI-powered dashboards to analyze data in real-time and improve decision-making.

How to effectively track and optimize marketing performance for better ROI?

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Tracking key metrics is essential for optimizing campaigns. Formaloo’s analytics tools monitor conversions, user engagement, and lead sources, providing actionable insights to improve ROI.

How can a no-code CRM transform and improve marketing strategies?

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A no-code CRM makes customer management seamless. Formaloo enables businesses to automate follow-ups, personalize interactions, and centralize data, helping marketers improve efficiency and engagement.

What are the most effective strategies to generate high-quality leads?

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Capturing high-quality leads requires targeted content and optimized forms. Formaloo’s AI-driven forms, quizzes, and calculators engage users and qualify leads effectively for better conversions.

How to use surveys to enhance customer retention and build brand loyalty?

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Surveys help gather feedback and improve customer satisfaction. Formaloo allows businesses to create NPS and customer satisfaction surveys, helping brands retain customers and boost loyalty.

What are the best practices for designing high-converting marketing forms?

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Effective forms should be short, mobile-friendly, and engaging. Formaloo provides customizable templates with strong CTAs, conditional logic, and AI-driven optimizations for better conversions.

How does conditional logic enhance personalization in marketing campaigns?

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Conditional logic customizes marketing experiences by displaying relevant content based on user responses. Formaloo’s logic-based forms ensure a personalized journey that increases engagement.

 How to automate lead scoring for more efficient and targeted marketing?

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Lead scoring prioritizes high-intent leads. Formaloo assigns scores based on user behavior, ensuring marketers focus on the most valuable prospects for better conversion rates.

How to seamlessly integrate Formaloo with your marketing workflows?

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Integrating Formaloo with CRMs, email marketing tools, and analytics platforms automates lead management. This saves time and enhances workflow efficiency for better marketing results.

 How to create branded forms and surveys that boost marketing impact?

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Branded forms improve credibility. Formaloo allows full customization, including logos, colors, and domain branding, ensuring professional and consistent marketing assets.

What are the best tools for conducting market research and gaining audience insights?

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Surveys, AI analytics, and interactive content are key research tools. Formaloo offers market research templates and insights to help businesses better understand their audience.

How do AI-driven tools enhance conversion rates and marketing success?

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AI-driven tools personalize campaigns and optimize targeting. Formaloo uses AI automation to analyze user behavior, refine marketing strategies, and increase conversions.

 How to use interactive calculators to increase engagement and lead generation?

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Interactive calculators provide instant, personalized results that attract and retain users. Formaloo lets you create lead-generating calculators that capture valuable customer insights.

How do secure client portals improve marketing efforts and CRM efficiency?

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Client portals centralize communication and data sharing. Formaloo enables businesses to create secure portals that enhance customer relationships and improve CRM efficiency.

What are the most effective lead capture strategies for maximizing conversions?

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Multi-step forms, quizzes, and optimized landing pages drive higher lead conversions. Formaloo’s customizable forms and AI-driven insights help businesses maximize lead generation.

How does data visualization enhance decision-making in marketing?

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Data visualization simplifies complex analytics. Formaloo’s AI-powered dashboards present real-time insights, helping marketers optimize campaigns and improve decision-making.

How to build a no-code marketing dashboard for real-time analytics and insights?

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A no-code dashboard simplifies tracking and reporting. Formaloo’s drag-and-drop dashboard builder integrates live data, providing businesses with real-time marketing insights.

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Formaloo Work OS empowers you to create stunning forms, dashboards, customer portals, CRMs, and various business apps—all without any coding, in one centralized platform. Trusted by over 25,000 businesses daily, Formaloo helps you build internal tools and customer engagement solutions like AI-powered quizzes, calculation forms, membership websites, client portals, HR dashboards, and smart surveys.

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