Writing an effective one-pager is not a breeze by any means. You have to capture your audience's attention, get your message across, and keep things simple—all on a single page. 

Due to this, It's easy to feel overwhelmed and not know where to start.

In this article, I'll break down everything you need to know to write the best one-pagers through a step-by-step guide. Plus, I'll show you some of the best one-pager examples from known brands to inspire you.

Before we begin, let’s quickly refresh our memory about what is a one-pager exactly.

Let’s begin. 

What is a one pager?

A one-pager, or 1 pager,  is a document that condenses all the important information about a topic onto a single sheet of paper. 

Different businesses and industries use one-pagers for various purposes, such as pitching ideas, summarizing reports, or promoting products.

While the specific content will vary depending on the purpose, the best one-pagers include the following elements:

• Headline: A clear and catchy headline that grabs the reader's attention and tells them what the one-pager is about.

• Introduction: A brief overview of the topic, product, service, or project.

• Key Points: The most important details about the topic, presented in a bulleted list or short paragraphs.

• Benefits: Why should the reader care? The advantages and how it solves a problem or fills a need.

• Visuals: Images, charts, or graphs that help break up the text and make the information more engaging and graspable.

• Call to Action: A clear call to action to tell the reader what you want them to do next, such as contacting you for more information or visiting your website.

• Contact Information: At the bottom, you'll often find contact details for further information or follow-up.

How to write the best one pagers?

Next, let’s follow how to write a one-pager with this step-by-step blueprint. Use it as a one-page template and tweak it wherever needed.  

Step 1: Define your goal

Decide what you want to achieve with your one-pager. Are you trying to:

• Introduce a new product or service?
• Secure funding for a project?
• Explain a complex idea to potential clients.

Your goal will determine the type of one-pager you create. It can be a product one-pager, a marketing one-pager, a company one-pager summary, etc. 

Let's use an example of a hypothetical company here, EcoPower Solutions, that wants to pitch their new solar-powered phone charger, SolarCharge 5000.

Step 2: Know your audience

Who will be reading your one-pager? Understanding their needs and interests allows you to speak their language and highlight the benefits that matter most to them.

Identify your audience by considering who they are, what their needs are, and what their pain points might be. 

In our example, EcoPower Solutions’ audience includes environmentally-conscious consumers and tech enthusiasts looking for sustainable products.

Step 3: Gather your content

Now, compile all the details relevant to your goal. This might include product features, project timelines, or key data points. Organize your content logically into:

• Product Details: Get the specific features, specifications, and unique selling points of your product or service.

• Statistics and Data: Gather relevant data that supports your claims, such as performance metrics, user testimonials, and market research findings.

• Benefits: Brainstorm the primary benefits your product or service offers to the audience.

• Visuals: Collect high-quality images, charts, or icons that can help convey your message visually.

• Quotes or Testimonials: Create surveys to gather feedback from customers or experts that can add credibility to your claims.

At this stage, EcoPower Solutions would gather information about the SolarCharge 5000, such as its charging speed, environmental benefits, energy savings, and user testimonials.

Step 4: Create a clear and engaging title

Write a concise title that clearly describes the main topic. Ensure the title gives a clear idea of what the one-pager is about and use strong, attention-grabbing words. 

For EcoPower Solutions, the title could be "Introducing the SolarCharge 5000: Your Eco-Friendly Phone Charger."

Step 5: Write a brief introduction

Introduce yourself, your company, or your project in a sentence or two. Briefly outline the problem your product or service solves (applicable for customer-focused one-pagers).

Provide context and get straight to the point to engage the reader quickly. 

For example, "EcoPower Solutions is a company dedicated to providing innovative eco-friendly gadgets that empower a sustainable lifestyle. We are excited to introduce the SolarCharge 5000, a revolutionary solar-powered phone charger that keeps your devices powered on the go while minimizing your environmental impact.”

Step 6: Highlight key points

The best one-pagers use bullet points or short sections to present the most important information concisely. 

Make sure you include the problem, solution, benefits, and any relevant data in small, digestible sections. 

Clearly define the issue or need, explain your solution or proposal, highlight the advantages, and provide relevant statistics or data that support your claims. 

For EcoPower Solutions, you could write: 

Problem: Traditional phone chargers rely on electricity. So, they contribute to greenhouse gas emissions and dependence on non-renewable resources.

Solution: The SolarCharge 5000 uses solar energy to keep your phone charged wherever you go. It's perfect for outdoor adventurers, eco-conscious consumers, or anyone who wants to reduce their reliance on the grid.

Key Features:

• A High-Capacity Battery (20000mAh) that provides multiple full charges for most smartphones.

• Portable and compact design to fit in your backpack or purse for on-the-go charging.

• Built to withstand the elements, perfect for outdoor use.

• Quickly recharge your phone without sacrificing efficiency.

• Works with most smartphones and tablets.

Step 8: Visualize for impact

Add charts, images, or icons to illustrate your points and make the document visually appealing. 

Use images of the product, charts showing data, or icons to break up the text, and ensure visuals are placed near the relevant text for better understanding. 

The example business we are using may add images of the SolarCharge 5000 charger in various settings (e.g., hikers using it on a trail, phone charging on a desk with the charger next to a window). 

They may also add a small infographic illustrating the environmental benefits of using solar power compared to traditional charging.

Step 7: Include a call to action 

Tell the reader what to do next, like contacting you, visiting a website, or purchasing a product. Be direct and provide straightforward instructions or links. 

For example, "Visit www.ecopowersolutions.com to learn more and order your SolarCharge 5000 today!"

Here’s a one-pager I have made for this example:

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One pagers best practices 

Creating a one-pager is a great way to present essential information clearly and concisely. Here are some tips to help you create the best one-pagers possible.

1. Keep It Focused

The main goal of a one-pager is to communicate key information quickly. Focus on the most important points and avoid unnecessary details. Stick to the core message you want to convey.

Every word on a one-pager counts. Use short sentences and paragraphs. Remove any words or phrases that do not add value to your message. Aim for clarity and brevity.

2. Use Clear Headings

Organize your content with clear headings. This makes it easy for the reader to find specific information quickly. Each section should have a heading that accurately describes the content that follows.

3. Use Active Voice

Writing in an active voice makes your content more direct and engaging. Active voice sentences are usually clearer and more concise than passive voice sentences. For example, say "The team completed the project" instead of "The project was completed by the team."

4. Design it well

Maintain consistency in design throughout your one-pager. Use the same fonts, colors, and formatting styles to create a cohesive look and feel. 

Avoid overcrowding your one-pager with too much information or visuals. White space is important for readability and visual appeal, so ensure your layout is balanced and not too cluttered.

5. Avoid Too Much Detail

Remember, a one-pager is meant to provide a high-level overview. Avoid including excessive detail or trying to cover too many topics. Stick to the most important information and leave out unnecessary details.

One pager template examples

Here are a few examples of the best one-pagers from various industries to inspire you: 

Threekit

The Threekit x Salesforce business one-pager is a standout example of good design. It’s colorful and visually appealing to catch your eye right away. Multiple visual elements keep you engaged without feeling cluttered.

The design smartly uses a lot of white space, which makes it easy to read and understand. The one-pager clearly talks about the main features and the specific problem Threekit solves. 

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FAYE Digital

The FAYE Digital one-pager uses a dark background with white font, which makes the text stand out. 

Even though there aren't many pictures or illustrations, the text is divided into small, easy-to-read sections. 

It’s a clean and straightforward design that gets the message across clearly. 

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CAT

The CAT product one-pager is practical and clear. It features infographics and charts that make the information easy to digest. 

The plain white background keeps the focus on the content. Text is broken up into bullet points, which makes it super simple to read and quickly grasp the key points. 

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Final thoughts

I hope you learned everything you need to create the best one-pagers that inform, engage, and compel action. 

Remember to keep it focused, use clear headings, and design it well for maximum readability.

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