The norm of reciprocity is an interesting social concept that says people often feel the urge to return a favor when they receive something for free. Most businesses have also caught on to this phenomenon as it's a key driver of successful marketing strategies. 

Take interactive custom calculators, for instance. Offer your users genuine, valuable information for free through these calculators, and you not only attract potential customers but also create a sense of obligation. 

After they see their results, they’re more likely to click on your call-to-action. 

There are endless possibilities for how businesses can use an online business calculator. 

In this article, I’ll talk about the 5 different types of custom calculators for businesses and how to make sure you get the best out of them. 

What are interactive web based calculators?

Interactive calculators are web-based widgets that allow users to perform specific calculations by entering their data into predefined input fields. 

At the backend, a code written through using a programming language, such as HTML or JavaScript, runs the calculation for each custom input. 

The calculator runs on a pre-programmed formula and usually only conducts a specific type of calculation. For instance, a price quote calculator can not be used to calculate a mortgage because the formula in its programming is set for pricing quotes only. 

Based on the user's data, the final calculation is displayed as the output. 

The purpose of integrating custom calculators on your business website is to: 

• Engage casual website visitors
• Generate auto-qualified leads 
• Offer a practical tool that provides immediate value to your users
• Help users make informed decisions about your product or service based on precise calculations

6 Custom calculators you must offer according to your niche

Now that you know what custom calculators are and how they work, here are some financial calculators for businesses you will most often see. 

1. Price quote calculator

A price-quote calculator takes in various inputs like product quantities, custom features, service options, or additional costs, and then calculates a final price. 

It is most commonly used by businesses that offer customizable products or services. Hence, services where pricing isn’t a fixed value, instead it changes based on the number of users or requirements of the user, greatly benefit from price calculators. 

Plus, it handles multiple variables to create a final quote. 

Here’s what a pricing calculator can calculate:

• The base price of a product or service
• Add-on charges for additional features, customizations, or upgrades
• Percentage-based or fixed discounts
• Taxes in the final calculation based on user location or business requirements
• The complete quote, combining all the base quote, add-on charges, discounts, and taxes

This type of personalized calculator is a win-win for both businesses and customers. 

Customers get instant quotes without waiting for emails or calls only to determine if they can afford a service, while businesses reduce the time spent preparing custom quotes. 

2. ROI Calculator

A Return on Investment (ROI) Calculator helps businesses determine the financial effectiveness of their investments. 

Businesses use it to decide whether an investment is worth it or to compare different projects and choose the most profitable one.

Some particular examples of businesses using an ROI calculator include: 

• Small businesses evaluating marketing campaigns or new equipment purchases
• Real estate investors assessing property acquisitions
• E-commerce companies analyzing advertising spend
• Manufacturers considering new machinery or production lines

Essentially, any business that spends money to make money needs an ROI Calculator.

The primary calculation performed by an ROI calculator is:

ROI = (G−C)/C × 100

Where:

• G = Gain from the investment (net profit value)
• C = Cost of the investment (initial amount invested)

Based on the ROI, it also helps you determine how long it will take for an investment to pay for itself and whether you will get the best bang for your buck. 

3. Break-even point calculator

This type of interactive calculator calculates the point at which total revenues equal total costs. In simpler terms, it tells businesses how many units of a product or how much sales revenue they need to cover all their expenses. 

Anything earned beyond this point will become a profit. 

The formula to calculate the break-even point is: 

Break-even point: (Total fixed costs) / (Selling price per unit – variable cost per unit)

Beyond the number of product units you need to sell to break even, you can also use this calculator to understand the impact of price change on your break-even point. 

Using a break-even point calculator helps businesses set realistic sales targets and plan for profitability. 

4. Loan payment calculator

Many businesses start with a loan to cover initial startup costs or purchase essential equipment. Once that loan is secured, repaying it becomes a top priority.

A loan payment calculator is a useful tool for businesses planning their loan repayments. It helps entrepreneurs and managers understand their loan repayment obligations before the leap to secure the loan. 

A good loan payment calculator helps you figure out the following:

• Monthly payment amounts
• Total interest paid over the loan term
• Total repayment amount (principal + interest)
• Payoff period (time to repay the loan)
• Amortization Schedule (detailed breakdown of payments into principal and interests)

When you understand the loan obligations specific to your custom loan amount, you become empowered enough to choose the right loan terms and avoid cash flow issues

5. Cash flow calculator

Speaking of cash flows, businesses also need a cash flow calculator to measure and track the cash coming in and going out. 

It provides a clear financial overview of a business’s financial standing so you know if your business has enough cash to cover expenses or fund future growth. 

In this type of calculator, you enter all your incoming and outgoing cash values. It then calculates the difference between the two to let you know if your business is cash-positive or cash-negative during a specific period. 

A cash flow calculator sustains your business in several ways. You can use to: 

• Plan monthly budgets by estimating income and expenses
• Identify potential cash shortages and develop contingency plans
• Make timely decisions about investments or cost-cutting measures based on cash availability
• Spot patterns in your cash flow if you notice seasonal fluctuations in sales 

Essential features of good custom interactive calculators

You can make a custom calculator for anything you would like your users to calculate. But here are some features that make custom calculators stand out.

Responsive and clean interface

The purpose of interactive calculators is to engage the user. 

If a calculator requires too many input fields, doesn't look aesthetically attractive, takes too long to load, doesn’t fit the screen size, and users have to scroll through it awkwardly to use it, it kills the purpose. 

So, what makes a calculator’s interface clean and responsive? For starters, it's the simplicity of the design. 

A clutter-free design maintains the users’ focus on the task at hand—calculating and analyzing data. 

Good custom calculators have: 

• Clear typography and generous white space
• Minimal distractions on the calculator landing page
• Prominent calls-to-action (CTAs) for calculations and results
• Fast loading times

Search-engine optimized design

You want your calculator to show up high in the search results when someone types in a related query, don’t you? 

Good calculators use relevant keywords throughout the calculator’s content. These are the words and phrases that potential users may type into a search engine when looking for a tool like yours. 

Additionally, using keywords in header tags (H1, H2, etc.) for structure and clean URLs also helps with ranking. 

Don’t require a sign-up upfront

When users encounter a calculator that asks for their information before they can start using it, they are very likely to bounce away. 

Forcing users to sign up before using your calculator creates unnecessary friction. 

Plus, we all are so scared of potential information misuse and data breaches that it is only natural for users to hesitate to share their personal information and worry about receiving unwanted emails. 

On the contrary, you can make a user experience much smoother when you allow them to jump right in. It encourages more people to try out the calculator without any barriers.

After you’ve provided users value through your calculator, you may ask them to provide you with their email addresses. Once they have performed the calculation and got what they needed, they are more likely to give you their email.

Contextualize the results

A good calculator for business doesn't just give you a number. It also helps you understand what that number means in the real world. 

Clear and simple explanations of the results, along with easy-to-understand definitions, should always be displayed with numeric data. Visuals like charts and graphs are also a great way to explain your results further.

Another great way to give context is through comparative analysis. If you show industry benchmarks with custom results, users can see how they measure up in the real market. 

Also, it’s also nice to allow interactive exploration, like drill-down options, to allow users to dig deeper into the results and check out different scenarios.

Create powerful custom calculators with Formaloo

Static websites don’t really attract many visitors. It is high time you create interactive tools like custom calculators to improve your website's functionality and user experience. 

One excellent tool to help you build such calculators is Formaloo, even if you have no coding experience. 

You can quickly set up web based calculator widgets for pricing, materials, budgets, ROI, invoices, and more, thanks to Formaloo’s 200+ ready-to-use templates. 

The platform allows you to fully brand your calculator forms by adjusting colors, fonts, and layouts to match your business identity. 

Use business calculators for lead generation and automatically segment leads based on their inputs with Formaloo. 

Try out Formaloo today. 

FAQs

What is a web based calculator?

A web-based calculator is an online widget that allows users to perform custom calculations directly through their web browser without needing to download the calculator. 

What are examples of best web based business calculators?

Real-world examples of some of the best web-based business calculators include Shopify’s business loan calculator, Quickbooks salary paycheck calculator, and Hubspot’s marketing and sales hub ROI calculators.