Over the past few years, specifically after the COVID-19 pandemic, AI has seen widespread adoption across industries, especially in content creation and SEO.

We are seeing more and more tools that claim to simplify SEO tasks like keyword research, content creation, and fact-checking.

In this article, we’ll explore seven of the best AI SEO tools that can enhance your strategy and help you achieve better SERP results. Let’s dive in!

7 Best AI SEO tools to rank high on search engines

AI in SEO automates and refines various SEO tasks, which results in more effective strategies and better online visibility.

A SEMrush study looked at over 2,600 businesses and spoke with 8 industry experts, plus surveyed 700 consumers to conclude that using AI in SEO actually transforms content marketing. 

According to their findings, 65% of businesses using AI see better SEO results. Also, 67% report that their content quality improves with AI tools, and 68% enjoy a higher return on investment for content marketing when they use the best AI SEO tools.

Let’s take a look at our top 7 picks for the best AI SEO tools in 2024.

1. Ahrefs

Ahrefs gives you a complete picture of your website's SEO performance and your competitors’. It’s an all-in-one tool that helps you with keyword research, backlink analysis, content ideas, and more.

Ahrefs standout feature is their one of the largest and most accurate backlink databases.

Key Features:

Here’s a gist of what you can expect from Ahrefs: 

• Site explorer: This feature helps you deep into any website's backlink profile, organic traffic, and paid search data.

• Keywords explorer: You can explore thousands of keyword ideas, along with metrics like search volume, keyword difficulty, and potential traffic.

• Content explorer: You can find the most popular content on any topic and understand what kind of content performs the best. 

• Rank tracker: You can monitor your website’s ranking for your target keywords over time with daily, weekly, or monthly reports to stay on top of your SEO efforts.

• Site audit: You can identify technical SEO issues on your site. The tool crawls your site and provides actionable recommendations to improve your SEO health.

Pricing

Ahrefs has tiered pricing models to fit the needs of all clients, from small businesses to enterprises. 

• Lite plan: $129/month
• Standard plan: $249/month
• Advanced plan: $449/month
• Enterprise plan: $14,990/year

2. SEMrush

SemRush and Ahrefs are both quite similar in their offerings. 

SEMrush provides everything you need to optimize your website, from keyword research to technical audits. Like Ahrefs, it’s a one-stop shop for all your SEO needs.

SemRush also has an SEO writing assistant that helps you analyze how optimized your content is for search engines. 

Apart from SEO, it also includes tools for managing and analyzing your social media campaigns

Key Features

Some features that SEMrush brings to the table include:

• You can find all kinds of keywords, search volume, keyword difficulty, and more to optimize your content.

• SEMrush's AI-powered SEO title generator helps you create optimized and engaging titles for your content.

• You can identify technical SEO issues on your site and get actionable recommendations to fix them.

• You can track your website’s daily rankings for your target keywords and monitor your performance on both local and global levels.

• SEMrush's AI algorithms suggest trending topics and content ideas based on current data.

• You can do your site's backlink analysis and find opportunities to build more.

Pricing

SEMrush’s pricing is tiered into four plans: 

• The pro plan starts at $129.95/month and is suitable for freelancers and startups.

• The guru plan is priced at $249.95/month, best for growing businesses and marketing agencies.

• Business plan at $499.95/month is ideal for larger enterprises with extensive SEO needs.

• Enterprise Plan is tailored for organizations at custom pricing. 

3. SurferSEO

SurferSEO’s AI content editor is probably one of the most used and also among the best AI SEO tools. 

It analyzes top-ranking pages and provides real-time suggestions on how to optimize your content. It helps you with keyword usage, word count, and overall content structure. 

SurferSEO gives you precise, data-backed recommendations to create content that ranks. You’ll know exactly what changes to make to improve your SEO. 

Here’s a snapshot of SurferSEO’s content editor:

Key Features

Let’s take a closer look at what SurferSEO offers: 

• As you write, the Content Editor gives you instant feedback on your content’s optimization. This includes headings, keyword usage, image usage, etc.

• The SERP analyzer lets you analyze search engine results pages (SERPs) to understand what’s working for your competitors.

• Surfer AI scans more than 300,000 words from the web when writing your article. It even sifts through around 100,000 words just to develop your personalized outline.

• You can create articles in 11 languages, including English, German, Dutch, Polish, French, Spanish, Danish, Swedish, Portuguese, Brazilian Portuguese, and Italian.

Pricing

SurferSEO offers four pricing plans: 

1. Essential at $89/month for small businesses and freelancers (30 articles)

2. Scale at $129/month for mid-sized teams (100 articles)

3. Scale AI at $219/month for agencies (100 articles)

4. Enterprise with custom pricing for large teams.

4. Frase.io

Frase.io acts like your AI research assistant for SEO content.

It helps you brainstorm topics, research what your audience wants to know, create an outline, and then write sections of your content, all while keeping it optimized for search engines.

Key Features

Here’s a breakdown of the Frase.io’s key features: 

• Frase.io generates detailed content briefs based on your target keyword.

• The AI writing assistant helps you generate and refine content.

• Frase.io’s SERP and topic research features give you valuable insights into what works for your competitors and what your audience is searching for. 

• You can reuse Frase templates to generate content briefs, save custom AI prompts, and create repeatable workflows.

• It integrates directly with Google Docs and WordPress.

• You can also arrange your documents into folders based on your topic maps or clients.

The content editors of Frase and Surfer look pretty similar:

Pricing

Frase.io offers:

• Free trial for 1 user and 1 search query with no credit card required.

• Solo plan for $15/month ($12/month if paid annually) for 1 user and 10 search queries.

• Basic plan priced at $45/month ($38/month if paid annually) for 1 user and 30 search queries.

• Team plan at $115/month ($97/month if paid annually) for 3 users (extra users at $25/month) and unlimited search queries.

5. MarketMuse

Another one of the best AI SEO tools on our list to plan and optimize content is MarketMuse.

It provides an on-demand inventory to assess your site’s strengths and weaknesses, personalized metrics to gauge ranking difficulty, and a unique topic authority metric. 

MarketMuse’s in-depth research and patented topic modeling help you find content gaps and keyword ideas.

Key Features

Here’s what you can expect from MarketMuse: 

• MarketMuse helps you organize your content into topic clusters. It identifies related topics and suggests how to group them to improve your site's structure and SEO.

• The tool provides detailed research and outlines for your content.

• It tracks and manages your content. You can see what content you have, identify gaps, and get suggestions for new content based on your strategy.

• It also assesses the quality of your content and checks if your claims are supported by reliable sources.

Pricing

MarketMuse offers a Free plan with 10 queries/month, Optimize plan at $99/month for 100 topics, and 5 briefs. 

The Research plan is priced at $249/month for 500 topics and 10 briefs, and Strategy plan at $499/month for 10,000 topics and 20 briefs.

6. Page Optimizer Pro

Page Optimizer Pro (POP) rightly deserves a spot on our list of best AI SEO tools for its high-end on-page SEO optimization features.

Kyle Roof, the creator of PageOptimizerPro, holds a US patent for isolating Google ranking factors. 

His research is integrated into POP's algorithms with straightforward instructions that focus on key SEO factors while filtering out the less important ones.

Key Features

Here are the key features POP offers: 

• POP content brief provides step-by-step instructions on word count, keyword placement, page sections, and NLP suggestions to optimize and improve on-page content.

• It works as an overlay within Google Docs and popular platforms like WordPress and Shopify.

• POP watchdog monitors your pages and alerts you to changes due to competitor actions or Google updates.

• It offers a basic E-E-A-T tool to compare your site’s signals against competitors and a NextGen E-E-A-T tool that uses AI and an 80-point system based on Google’s guidelines for a deeper content quality analysis.

• The Google entity feature shows entities and categories identified by Google for your content. It compares them with competitors and suggests terms to enhance your content’s relevance in Google's knowledge graph.

Pricing

PageOptimizerPro offers several pricing tiers to suit different needs. The basic plan starts at $34/month, the premium plan at $47.50/month, and the unlimited plan at $61/month, each with varying credits and features. 

Team plans begin at $1,200/year, with options for additional sub-accounts and advanced support.

7. ScaleNut

The last one among our picks of the best SEO AI tools, ScaleNut, is an AI-powered SEO and content marketing platform that offers two key products:

1. AI copywriter to generate unlimited content ideas or copy, such as social posts and email headers.

2. An SEO Assistant, which is a complete content research and writing tool that covers ranking factors and offers actionable insights with real-time SEO tracking.

Features

Below are the main features you’ll find in this tool: 

• Manage the complete SEO lifecycle from keyword planning to AI-generated content writing and optimization in one app.

• AI-powered insights with the latest information to craft accurate, humanized content that ranks.

• Real-time SEO scoring and auto-optimization features to ensure your content ranks.

• Actionable insights into your website traffic to navigate SERP shifts. 

• AI Link Manager detects, corrects, and deploys internal links across your domain with a single click.

Pricing

Scalenut offers three pricing plans:

1. Essential at $39/month, ideal for freelancers
2. Growth plan at $79/month is perfect for startups
3. Pro plan at $149/month is designed for agencies

AI tools by Formaloo!

These were some of the best AI SEO tools that can help you optimize your website and rank higher in search engine results.

If you're looking to create AI apps and surveys or build your own AI trained on your company’s data, check out Formaloo. 

With Formaloo's AI builder, you can easily train AI using your own data and customize it to fit your specific needs—no coding required.

Formaloo also offers specific-purpose tools such as blog post outline generators, description generators, title generators, and introduction creators to help you efficiently create and manage your content.

Sign up today to give Formaloo a try. 

FAQs

What is the best AI Plugin for SEO?

The best plugins of AI SEO tools include Jasper, Frase, and Surfer SEO. Each offers unique features like content generation, optimization, and keyword research.

Can AI write SEO content?

Yes, AI can write SEO content by generating keyword-optimized text, improving readability, and suggesting relevant topics. However, you will still need human oversight to ensure accuracy and relevance.

Can I do SEO on my own?

Yes, you can handle SEO on your own by learning key strategies and using tools for keyword research, content optimization, and analytics. However, the best AI powered SEO tools make the process much easier and faster.