According to the World Economic Forum, by 2025, over 27% of employees will be Gen Z. You can't retain these employees by just offering competitive salaries. 

You need to do more to understand their needs, foster engagement, and create a workplace where they feel truly valued. That's where employee surveys can help.

And to conduct employee surveys effectively, you need robust employee survey tools that can gather data and provide actionable insights.

In today's article, I'll explain why employee surveys are essential for modern organizations and highlight my top 7 picks for the best employee survey tools in 2024. 

Sneak peek: At the end of this article, I’ll reveal the top employee survey tool that stands out among the rest.

Let's get going!

What are employee survey tools good for?

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Employee survey tools are software applications used to gather feedback from employees. They help companies understand how employees feel about their work, management, and the workplace environment. 

The key uses of such tools include: 

1. Measuring employee satisfaction to understand how happy and satisfied employees are with their jobs.

2. Assessing employee engagement, motivation, and commitment to their work and the company.

3. Collecting feedback on how employees perceive their managers and leadership.

4. Identifying areas where employees feel they need more training or development.

5. Monitoring how employees feel about the work environment, including physical workspace, culture, and work-life balance.

Employee survey tools are essential for creating a positive and productive workplace. They provide valuable insights that can lead to better decision-making and improvements in company culture. 

With the right feedback, companies can ensure they are meeting their employees' needs and maintaining a motivated and committed workforce. 

Now, let’s get to the real deal, the best employee survey tools.

7 Best employee survey tools for 2024

Now that we understand the key features to look for in an employee survey platform, let's explore some of the top options available for 2024. 

Here are 7 best employee engagement survey tools to consider: 

1. Formaloo

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Formaloo/s survey maker tops my list because it is literally the best when it comes to conducting employee surveys.

Formaloo is a full HR toolkit that helps you manage everything from onboarding to engagement through organisational surveys. 

It provides you with advanced features like survey logic and survey insights that are not commonly found in other tools.

It comes with a set of features to collect, organize, and understand your employee survey data. 

Key Features

• Consolidates all HR information, from employee records to performance data, in one platform for easy access and analysis.

• Generates tailored reports to provide insights into key metrics such as employee engagement, turnover rates, and training effectiveness.

• Allows integration of company logos, colors, and messaging to create a customized employee survey that matches the company's culture and values.

• Connects with over 3000 tools, including Google, Slack, Microsoft, and more.

Pros

• Highly customizable to match the specific requirements and branding of the organization.

• Reduces manual tasks through automation

• Easy to use, even for those without technical skills.

Cons

• There’s a learning curve due to its extensive features, however, Formaloo offers multiple training videos for free on YouTube. 

Pricing

Formaloo offers a free plan with limitations and paid plans starting at $12/month per creator. Paid plans include unlimited forms, surveys, apps, databases, and external members/app.

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2. Eletive

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Eletive is one of the best employee survey tools that provide real-time insights and involves the entire organization in building a better workplace. 

If you prioritize real-time feedback and actionable data from your surveys, Eletive is definitely worth exploring.

Key Features:

• Eletive offers quick, frequent check-ins to get real-time insights on employee sentiment.

• Employees can see their own results, get personalized recommendations, and take ownership of their work experience.

• Eletive equips managers with actionable data and in-app advice to effectively coach and support their teams.

Pros

• User-friendly for both managers and employees

• Helps turn insights into concrete steps to improve engagement

• Encourages open communication between employees and managers.

Cons

• Eletive’s pricing isn't readily available on their website, so it’s hard to decide if it will fit your budget. 

Pricing

Eletive uses a custom quote system, so you'll need to contact them directly for pricing information.

3. CultureAmp

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CultureAmp is a leading employee survey tool to help organizations build a positive and productive work culture. Here are its key features:

Key Features:

• Tools for ongoing feedback, goal tracking, development-focused reviews, and 1-on-1s to build high-performing teams.
• Centralized platform to consolidate employee data
• Advanced analytics powered by AI to uncover trends, predict outcomes, and make data-driven decisions. 

Pros

• Extensive range of ready-to-use survey templates to understand employee sentiment and gather valuable feedback.
• A strong community of users for sharing best practices and support.
• Easy to use with intuitive design and clear instructions.

Cons

• You'll need to contact their sales team for a quote.
• The wide range of features has a steeper learning curve.

Pricing

CultureAmp offers customized pricing plans based on the size and specific needs of the organization. For detailed pricing information, you’ll need to contact their sales team. 

4. OfficeVibe by Workleap

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Officevibe, an employee survey tool offered by the Workleap platform, improves employee engagement and retention through regular pulse surveys. 

Key Features

• Allows employees to provide honest feedback anonymously

• Provides easy-to-read reports that offer real-time insights into employee concerns and engagement levels

• Tracks trends over time to monitor improvements in employee retention and engagement

Pros

• Avoids survey fatigue by using an algorithm that sends relevant, non-repetitive questions.

• Presents clear, anonymized, and aggregated data

• Flexible survey customization

Cons

• The tool is less optimum for small teams.

• Creating a team segment is not fully customizable. 

Pricing

WorkLeap Officevibe offers a free pricing model with limited options. The first paid plan called Essential is $5 per person per month and the Pro plan is $8 per person/month.

5. Qualtrics

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Qualtrics' employee survey tool offers enterprise-grade pulse survey software designed to provide real-time insights into employee experiences and trends. 

It provides access to best-in-class practices and a comprehensive library of survey questions with built-in benchmarks. 

Key Features

• Allows quick adaptation to global crises or organizational changes with personalized dashboards and automated question cycles.

• Ensures employee data and metadata remain safe and up-to-date.

• Offers pre-built methodologies, a library of survey questions, and built-in benchmarks.

Pros

• Very easy to use with a guided setup 

• Adaptable to change 

Cons

• The pricing is high-end (according to my research).

• Extracts of survey data could be simplified. 

Pricing

Qualtrics pricing is not available on the website. You will need to request pricing to determine if it fits your budget. According to my research of user reviews, this tool is relatively more expensive than other employee survey tools.

6. Leapsome

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Leapsome empowers organizations to measure employee engagement effectively with easy-to-use surveys, advanced sentiment analysis, and actionable insights. 

Its customizable features and robust analytics make it a valuable tool for improving employee satisfaction and driving organizational success.

Key Features

• Leapsome integrates engagement surveys with performance reviews, goal setting, and more.

• Uses sentiment analysis to identify themes and helps you connect engagement to performance.

• Anonymously chat with survey respondents to gain a deeper understanding of their concerns and take action.

Pros

• Easy-to-build surveys with customizable templates 

• Actionable analytics to improve performance.

• Anonymous options and follow-up conversations encourage honest feedback.

Cons

• Some users have reported difficulty using the interface. 

• Leapsome's reminder options are a bit limited. 

Pricing

Leapsome doesn't disclose pricing on their website, you need to request a demo to determine if it is suitable for your business. 

7. TINYpulse

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If you're looking for a user-friendly tool that promotes frequent communication and a positive work environment, TINYpulse by WebMD Health Services is a great option. 

Its strength lies in keeping a constant pulse on employee sentiment and fostering a culture of recognition through effective surveys.

Key Features

• Provides customizable 1-on-1 agenda builders for managers that support personal and career growth while tracking team progress in real time.

• Boost morale with "Cheers for Peers," a feature that lets employees give shout-outs and recognition to one another.

• Integrates with email, Slack, Microsoft Teams, and HRIS systems so employees can provide feedback within their preferred tools.

Pros

• Offers a range of features beyond traditional surveys, including recognition programs and goal tracking.

•  Offers robust reporting functionality and the ability to slice the data. 

Cons

• Users report that updates on the system are not user-friendly at times.

• Pricing isn't transparent. You have to contact them to get a quote.

Pricing

TINYpulse’s pricing is not publicly available, but you can request a demo for a personalized quote.

What features should a good employee survey tool have?

When choosing a survey tool, look for these key features:

• The tool should be easy to use for both administrators and employees. 

• You should be able to create customizable surveys. 

• The tool should allow for anonymous feedback to ensure employees feel comfortable being honest.

• It should provide real-time data and analytics. 

• The tool should be able to send surveys automatically via email or other communication channels.

• The tool must have strong security features to protect the confidentiality of employee responses.

• It should integrate with other software you use, like HR systems, your CRM, or communication tools. 

• The tool provider should offer good customer support and training resources. 

Which employee survey tool stands out?

Although there are many great employee survey tools, Formaloo stands out for its unique combination of affordability and powerful features.

Formaloo's clear and budget-friendly pricing starts at just $15 per month per creator. Plus, you get a free plan to test the waters before committing.

While feature-rich, Formaloo remains user-friendly. Even non-technical users can navigate its user-friendly interface with ease. And if you need a helping hand, Formaloo provides a library of free training videos on YouTube, a knowledge base, and 24/7 available customer service reps.

It's the ideal employee survey tool for companies seeking a solution that grows with their needs and fosters a productive work environment. Get started for free with Formaloo today.