Your perfect agency dashboard ⚡️

The best form builder for agencies with complex client workflows

Create branded intake forms, client portals, approval workflows, contracts, payments, and automated workflows, all in one secure platform your team and clients will actually use.

Trusted by 35,000+ businesses in 100+ countries
GDPR & HIPAA compliant
Top 10 B2B form builder globally

Trusted by teams at

35K+
Active businesses monthly
100+
Countries served
4.7 ⭐
Based on 1,000+ review
1,800%
Average reported ROI

One platform for every client-facing workflow

Whether you run a marketing agency, a software consultancy, or a law firm, Formaloo adapts to your exact workflow, branding, and client delivery needs.

📊

Marketing agencies & consultants

Replace scattered tools with one branded hub. Automate client intake, campaign tracking, approval flows, and performance reporting — all under your agency's name.
  • Lead qualification forms
  • Client onboarding forms
  • Creative briefs
  • Campaign request portals
  • Approval workflows for copy, design, or assets
  • UTM / paid media intake workflows
  • Feedback and NPS surveys
  • Retainer renewal forms
💻

Software agencies & dev firms

Build client-facing portals, project trackers, and requirement intake tools without writing a line of code. Ship faster and keep clients in the loop automatically.
  • Discovery questionnaires
  • Project scoping forms
  • Feature request intake
  • Change request workflows
  • QA / bug report forms
  • Sprint feedback collection
  • Support portals
  • Payment collection for milestones or deposits
⚖️

Law firms & legal practices

Capture sensitive client data securely, automate intake and document collection, and maintain full GDPR compliance — with enterprise-grade access management.
  • Secure legal intake forms
  • Conflict-check intake workflows
  • Matter opening requests
  • Document collection portals
  • Client consent and signature forms
  • Case update portals
  • Internal approval workflows
  • Secure questionnaires and review forms

More than a form builder.
Your agency’s client operations system.

Most form tools stop at collecting information. Agencies need more. Formaloo helps you capture client data, route it to the right people, collect signatures and payments, generate documents, and give every client a clean portal experience, without losing context in email threads, spreadsheets, or disconnected tools.

Branded client intake forms for agencies

Create branded, multi-step intake forms that help your agency collect better information from leads and clients from the very first interaction. Whether you need onboarding forms, creative briefs, legal intake, discovery questionnaires, or renewal forms, Formaloo helps you turn intake into a smoother, more professional client experience.

  • Multi-step forms: Reduce drop-off and make longer forms feel faster and easier.
  • Conditional logic: Show only relevant questions based on each client or project type.
  • Custom branding & domains: Create a more polished, agency-owned experience.
  • Reusable templates: Launch briefs, onboarding flows, and request forms faster.
  • File uploads & rich fields: Collect assets, documents, and context upfront.

Client portals and shared workspaces for agencies

Give every client a secure portal where they can submit information, upload files, review progress, and access the right documents in one place. Instead of managing everything across email threads, shared docs, and disconnected tools, your team can create a cleaner and more organized client experience.

  • Private client portals: Give each client a dedicated and secure place to collaborate.
  • Shared workspaces with folders: Organize forms, files, records, and updates by client.
  • Status visibility: Reduce back-and-forth by letting clients check progress themselves.
  • Ongoing record updates: Allow clients to return and update information anytime.
  • Document access: Keep contracts, deliverables, and resources centralized.

Approvals, contracts, and PDF automation for agencies

Automate the documents agencies rely on every day, from proposals and statements of work to legal agreements, consent forms, and approvals. Formaloo helps you generate PDFs from submitted data, collect e-signatures, and move clients from intake to approval with less manual work.

  • Auto-generated PDFs: Turn form submissions into polished documents instantly.
  • Built-in e-signatures: Collect approvals without sending clients to another tool.
  • Proposal & contract workflows: Move from inquiry to signed agreement faster.
  • Pre-filled documents: Reduce manual copy-paste and avoid admin errors.
  • Consistent templates: Standardize agreements, SOWs, invoices, and consent forms.

Agency workflow automation and integrations

Automate the repetitive work behind your agency operations so your team can respond faster and stay more organized. From notifications and task assignment to lead routing, database updates, and integrations with your existing stack, Formaloo helps you connect intake with action.

  • Automatic notifications: Alert the right person as soon as something is submitted.
  • Task assignment: Route work instantly so requests do not get stuck.
  • Lead and request routing: Send submissions to the right team, owner, or pipeline.
  • Database updates: Keep client records current without manual admin work.
  • Integrations with your stack: Sync with CRM, email, spreadsheets, and more.

Agency Super Admin

Gain full control as Super Admin, manage all client sub-accounts, each with its own domain and custom settings.
super admin, access management, manage access

100% white-label branding

Apply your agency logo, colors, fonts, and custom domain across every form, portal, and dashboard. Your clients only see your brand.

Agency favorite

Branded client portals

Give each client a secure, personalized portal where they can view reports, submit approvals, and track campaign progress in real time.

Workflow automation

Build multi-step approval flows, automated notifications, and conditional logic that route tasks without any manual intervention.

AI-powered analytics

Our AI engine automatically analyzes responses, surfaces insights, and builds intelligence dashboards, boosting response quality by 96%.
Formaloo AI

Powerful integrations

Connect with the tools already in use through native integrations, webhooks, Zapier, Make, and API.

Unlimited custom domains

Connect unlimited client domains to Formaloo. Run every client's workspace under their own branding, all managed from one account.

eSignatures & approvals

Collect legally binding eSignatures, automate document approval workflows, and eliminate back-and-forth email chains for good.

200+ templates

Jump-start any project with battle-tested templates for client intake, campaign briefs, legal intake, proposals, and more.

On-premise & self-hosted

For agencies with strict data sovereignty requirements — deploy Formaloo entirely on your own infrastructure. Zero cloud dependencies.
Enterprise

How global organizations standardized distributed workflows with Formaloo

From IT services firms spanning eight countries to nonprofits operating across continents — real enterprises are cutting manual work, eliminating compliance risk, and scaling faster with Formaloo.

‘‘ Formaloo has been a game-changer for my agency. We cut manual work by 60%. From seamless form creation to folder organization and domain flexibility, it's a powerful Jotform alternative. ’’
60%
More automatic workflows
30%
More clients in 6 months
‘‘ Formaloo has folder-level access management, allowing us to share relevant data with the right person at the right time across our distributed teams. It completely replaced our manual intake process."’’
70%
less time on admin intake
8
country offices unified
‘‘ From CRMs to teacher evaluations, internal workflows, and website forms, Formaloo has truly been a game changer for our team. Each Formaloo workflow saves us 3–7 emails per engagement. ’’
3-7x
fewer emails per workflow
100%
cross-team adoption rate

The enterprise form builder that scales with your global organization

Formaloo powers the operational backbone of thousands of distributed enterprises across every major market. These are the numbers that reflect that trust.

Join the 8,000+ agencies using Formaloo

Formaloo is trusted by thousands of agencies to create branded client solutions around the world.

Templates:
Your running start.

Choose app and form templates from our 200+ selection. Customize it to match your brand's look and feel - tweak everything from colors to question types.
See all

Questions & answers

Read the answers to the most frequently asked questions about our AgencyOS

What types of tools can I create for my clients using Formaloo?

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You can create a wide range of tools including client portals, custom dashboards, lead generation forms, surveys, CRM systems, and more. These tools can be customized to meet your clients’ specific needs and streamline their workflows.

Can I add more seats to my Formaloo account?

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Yes, you can always purchase additional seats as needed. The price for each seat is $9/month, if you buy more than 10 seats it would be $5/month for each seat.
To add more seats please contact our help desk support.

Do I need coding experience?

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Absolutely not! Our no-code platform uses a visual drag-and-drop interface. Design beautiful and functional tools without writing a single line of code.

Can I customize and brand my tools?

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Yes, you can fully brand your tools with custom domains, logos, colors, and messaging. This allows you to maintain a consistent brand identity for all the tools you create for your clients.

Can I manage multiple clients projects with Formaloo?

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Yes, you can purchase additional seats to share your workspace with clients, controlling access to specific content. You can also create multiple workspaces to manage different clients separately. Additionally, you can create public apps and share them with clients directly.

How can I share the forms and apps I create with guests and external users?

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You can share your forms and apps with unlimited guests and external users. Embed them on your website, share via a link, or create portals with different access levels to manage user permissions effectively.

Can I automate tasks and workflows for my clients using Formaloo?

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Yes, Formaloo allows you to automate tasks and workflows using APIs, webhooks, and integrations with tools like Zapier and Make. You can seamlessly integrate your formaloos with 3000+ applications.

What is answer piping, and how can it benefit my forms?

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Answer piping allows you to use previous responses to customize subsequent questions and form fields. This makes the form experience more personalized and relevant, improving user engagement and data quality.

Can I generate PDFs from form responses automatically?

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Yes, Formaloo enables you to create customized PDFs from form responses. These PDFs can be automatically generated and sent to users via email notifications, making it ideal for contracts, proposals, and personalized documents.

Can I create custom reports and dashboards?

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Absolutely! Use our powerful analytics tools to design custom reports and dashboards tailored to your client’s needs. Visualize key metrics, trends, and data in clear tables, charts, and boards, providing actionable insights and detailed performance tracking.

How does Formaloo’s logic and calculation feature work?

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Formaloo’s smart forms use logic and calculations to dynamically adjust questions based on user responses. This means you can show or hide questions, perform calculations, and show multiple success pages tailored to individual user inputs.

How do email notifications work in Formaloo?

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You can set up email notifications to alert you and your users upon form submission. These notifications can include personalized messages with custom templates and attached PDFs generated from the form responses. You can set up custom SMTP for your custom emails.

How can I control access to sensitive information?

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We prioritize data security and empower you with access management. Define specific user roles and permissions, restricting access to sensitive information based on individual needs and job functions. Ensure only authorized personnel can view and manage confidential data.

Is Formaloo GDPR compliant?

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Short answer is YES. Please read our special GDPR FAQ right here.

Is my data safe?

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Formaloo is famous for its security. We have developed a comprehensive set of practices, technologies, and policies to ensure your data is secure.

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Sounds awesome, right?

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with a better platform.